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COMMON 'PLOYS' and SCAMS

Thus begins many a session at the funeral home ... and ends any chance you might have of getting a fair shake. Realize up front that you are at a distinct disadvantage here because;

• You don't know the funeral business, the Funeral Director does.
• You see the funeral as an expression of love and respect, the Funeral Director sees it as business.
• You are emotionally involved and want to do your best, the Funeral Director does this every day and wants you to spend money ... lots of it.
• Someone in your family probably spent a bundle on 'their' loved one in the past, and that will be held up for comparison.

So, What's Wrong With That?

Actually, nothing. It's the nature of business, it's the funeral director's job and livelihood, and in most cases they can be depended upon to take your desires and budget into consideration. That's assuming you state them at the outset, and assuming further that you know what to say.

Upon interviewing numerous ex-employees of the funeral trade, however, certain patterns of sales technique emerged. These sales ploys are covered in The Affordable Funeral©, everything from Who Comes For The Body, to Buying A Monument, and Beyond, along with 'Pre-need Plans' and 'Final Expense' insurance scams, complete with the weasel words which make you think you're getting something you're not. Some of these are quite creative and, yes, the author discovered he had been taken-in by some of them, too.

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